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DreamWorks Animation co-founder Jeffrey Katzenberg made himself unpopular within the animation trade when he predicted a couple of days in the past that AI would make function movie manufacturing ten instances extra environment friendly and cut back the variety of artists by 90%.
He stated: “Within the good previous days, once I made an animated film, it took 500 artists 5 years to make a world-class animated film,” he stated. “I feel it gained’t take 10% of that. Actually, I don’t suppose it’s going to take 10% of that three years from now.”
Katzenberg, creator of the failed video app Quibi, is incorrect on this prediction for at the least 4 causes:
1. AI will result in a proliferation of second-guessing. Since everybody within the group, together with bean-counters and paper pushers, can generate alternate takes on the press of a button, it is going to be laborious for any artistic group to decide to any set of selections with out going through the inevitable refrain of “Why do not we do that as an alternative?” This impact will sluggish manufacturing, not pace it up.
2. Improvements will not come from the highest down, however quite from the underside up. AI methods will certainly result in inventive improvements, new manufacturing strategies, and even new artwork kinds. However the animation manufacturing pipelines are so nicely established in studios like Disney, Pixar, and DreamWorks that they cannot simply adapt to radically new toolsets. The filmmakers to look at are the little breakaway upstarts, the tiny mammals at the moment operating across the ankles of the dinosaurs.
3. In follow they do not take you all the way in which to the end line. Regardless that AI strategies appear to magically produce fast, sexy-looking outcomes that will take groups of individuals weeks or months to supply, they nonetheless require the identical form of human experience and energy to get actually first price outcomes that the general public will settle for.
4. The legal professionals of the large studios will not let it occur. They’re already so nervous about copyright infringement lawsuits that they are attempting to cease the inner use of AI within the manufacturing pipeline.
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